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Intercultural Communication in Contexts

Intercultural Communication in ContextsFormat : Softcover
ISBN : 1259251799
ISBN13 : 9781259251795
Publisher(s) : McGraw-Hill
Pub. Date : May 2017
Edition : 7th
Author(s) : Judith N. Martin, Thomas K. Nakayama
Subject : Business & Economics
The 7th edition of Intercultural Communication in Contexts examines communication in multicultural relationships and provides the tools for effective communication amid cultural, ethnic, and religious differences in domestic and global contexts. Students are introduced to the primary approaches for studying intercultural communication along with a theoretical and practical framework for applying the approaches in their own lives. The varied backgrounds of coauthors Judith N. Martin, a social scientist, and Thomas K. Nakayama, a critical rhetorician, bring a unique viewpoint to the subject matter. The Connect course for this offering includes SmartBook, an adaptive reading and study experience which guides students to master, recall, and apply key concepts while providing automatically-graded assessments.

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