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International Business

International BusinessFormat : Softcover
ISBN : 1292214732
ISBN13 : 9781292214733
Publisher(s) : Pearson
Pub. Date : Jan 2017
Edition : 16th
Author(s) : John Daniels, Lee Radebaugh, Daniel Sullivan
Subject : Communication & Media
Balancing authoritative theory and meaningful practice, International Business engages students on the subject of conducting business in international markets. The authors’ descriptions and ideas of international business are enhanced with contemporary examples, scenarios, and cases that help students effectively apply what they’ve learned. Now in its 16th Edition, International Business remains one of the best-selling and most authoritative international business texts available. As rigorous and practical as ever, this edition remains current through updated author-­written cases, including seven entirely new cases, streamlined writing, and expanded coverage of relevant global changes.

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