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International Marketing

International MarketingFormat : Softcover
ISBN : 1260547876
ISBN13 : 9781260547870
Publisher(s) : McGraw-Hill
Pub. Date : Feb 2019
Edition : 18th
Author(s) : Philip R. Cateora, John Graham, Mary C Gilly
Subject : Business & Economics
Pioneers in the field, Cateora, Gilly, and Graham continue to set the standard in this 18th edition of International Marketing with their well-rounded perspective of international markets that encompass history, geography, language, and religion as well as economics, which helps students see the cultural and environmental uniqueness of any nation or region. The dynamic nature of the international marketplace is reflected in the number of substantially improved and expanded topics in this 18th, including the following over 100 new academic articles and their findings. All data, text, photos and images have been updated for currency, as has the corresponding content within McGraw-Hill Education’s Connect with adaptive SmartBook.

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