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Consumer Behavior: Buying, Having, and Being

Consumer Behavior: Buying, Having, and BeingFormat : Softcover
ISBN : 1292318104
ISBN13 : 9781292318103
Publisher(s) : Pearson
Pub. Date : Oct 2019
Edition : 13th
Author(s) : Michael R. Solomon
Subject : Business & Economics
For consumer behavior courses.

Beyond consumer behavior: How buying habits shape identity A #1 best-selling text for consumer behavior courses, Solomon’s Consumer Behavior: Buying, Having, and Being covers what happens before, during, and after the point of purchase. It investigates how having (or not having) certain products affects our lives; specifically, how these items influence how we feel about ourselves and each other, especially in the canon of social media and the digital age. In the 13th Edition, up-to-date content reflects major marketing trends and changes that impact the study of consumer behavior. Since we are all consumers, many of the topics have both professional and personal relevance to students. This makes it easy to apply the theory outside of the classroom and maintain an edge in the fluid and evolving field of consumer behavior.

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