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Exploring Strategy, Text and Cases

Exploring Strategy, Text and CasesFormat : Softcover
ISBN : 1292282452
ISBN13 : 9781292282459
Publisher(s) : Pearson
Pub. Date : Oct 2019
Edition : 12th
Author(s) : Gerry Johnson, Patrick Regner, Richard Whittington, Kevan Scholes, Duncan Angwin
Subject : Business & Economics
Understand basics and develop expertise to think and behave like a manager

Exploring Strategy, 12th Edition, by Whittington, Angwin, Regner, Johnson and Scholes has long been the essential introduction to strategy for the managers of today and tomorrow and has sold over one million copies worldwide. From entrepreneurial start-ups to multinationals, charities to government agencies, this book raises the big questions about organisations – how they prosper, how they grow, how they innovate and how they change. Text and Cases also provides a wealth of extra case studies written by experts in the subject to aid and enrich your understanding. Examples are taken from events and organisations as diverse as Adnams, Siemens, Air Asia, Apple, Handlesbanken, Glastonbury and the Indian Premier League.

Price : £45.36
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