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Strategic Management: Creating Competitive Advantages

Strategic Management: Creating Competitive AdvantagesFormat : Softcover
ISBN : 9813150912
ISBN13 : 9789813150911
Publisher(s) : McGraw-Hill
Pub. Date : Sep 2015
Edition : 8th
Author(s) : Gregory Dess, Gerry McNamara, Alan Eisner
Subject : Business & Economics
Strategic Management: Creating Competitive Advantage, 8e, written by the well respected authors Dess/Eisner/McNamara provide solid treatment of traditional topics in strategic management as well as thorough coverage of contemporary topics such intellectual assets, entrepreneurship, innovation, knowledge management, internet strategies, crowdsourcing, environmental sustainability. The accessible writing style and wealth of new and updated illustrations, which clarify the most difficult topics, make this title an excellent resource for your students.

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