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Advertising and IMC: Principles and Practice

Advertising and IMC: Principles and PracticeFormat : Softcover
ISBN : 1292262060
ISBN13 : 9781292262062
Publisher(s) : Pearson
Pub. Date : Apr 2018
Edition : 11th
Author(s) : Sandra Moriarty, Nancy Mitchell, Charles Wood, William D. Wells
Subject :
Increase the relevancy and effectiveness of marketing communications Advertising & IMC: Principles and Practice presents the strategic use of communications to engage different types of consumers. Covering advertising, public relations, direct marketing, promotion, and more, Advertising & IMC uses examples of award-winning brand campaigns, contributions from experts, and enduring principles and practices to provide readers with a practical guide to executing integrated marketing communications.

And with a new author joining the team, the 11th Edition features a significant reorganization and revision of the material. Now, readers will understand not only the types of marketing communication possible, but also their application of strategy and planning, and how these areas work together -- ensuring they’re prepared to deal with the latest industry practices in their future careers.

Price : £51.66
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