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ABCs of Relationship Selling

ABCs of Relationship SellingFormat : Softcover
ISBN : 0071263500
ISBN13 : 9780071263504
Publisher(s) : McGraw-Hill
Pub. Date : Mar 2008
Edition : 10th
Author(s) : Charles M. Futrell
Subject : Business & Economics
ABCs of Relationship Selling, 10/e trains readers on a specific, yet generic, step-by-step selling process that is universal in nature. This new edition presents a sales process or system in a logical sequence than any other text in the market: from planning and the approach, to closing and follow-up for exceptional customer service. The goal of this text has always been to demonstrate to students the order of steps within the selling process; provide numerous examples of what should be in each step; and how the steps within the selling process interact with one another. This market leader text brings a comfortable and familiar approach to the Selling discipline.

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