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Advertising and Integrated Brand Promotion

Advertising and Integrated Brand PromotionFormat : Softcover
ISBN : 0324568673
ISBN13 : 9780324568677
Publisher(s) : South-Western College Pub
Pub. Date : May 2008
Edition : 5th
Author(s) : Thomas O’Guinn, Chris Allen, Richard J. Semenik
Subject : Business & Economics
Powerful and practical, current and cutting-edge, ADVERTISING AND INTEGRATED BRAND PROMOTION, 5e captures the thrill of advertising with its integrated learning experience, solid theory, real-world examples, and coverage of emerging trends.

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