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A Preface to Marketing Management

A Preface to Marketing ManagementFormat : Softcover
ISBN : 0071221115
ISBN13 : 9780071221115
Publisher(s) : McGraw-Hill
Pub. Date : Mar 2010
Edition : 12th
Author(s) : J. Paul Peter, James H. Donnelly Jr.
Subject : Business & Economics
Preface to Marketing Management, 12e, by Peter and Donnelly, is praised in the market for its organization, format, clarity, brevity and flexibility. The text serves as an overview for critical issues in marketing management. Its brief, inexpensive, paperback format makes it a perfect fit for instructors who assign cases, readings, simulations or offer modules on marketing management for MBA students. The text also works in courses that implement a cross-functional curriculum where the students are required to purchase several texts.

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