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Business Communication Essentials

Business Communication EssentialsFormat : Softcover
ISBN : 013800479X
ISBN13 : 9780138004798
Publisher(s) : Prentice Hall
Pub. Date : Feb 2009
Edition : 4th
Author(s) : Courtland Bovee, John V. Thill
Subject : Business & Economics / Communication & Media
For Business Communication courses in any curriculum.

Business Communication Essentials, Fourth Edition, helps you prepare students for the demands theyll face on the job. Only Bove/Thill texts thoroughly address the new-media skills that employees are expected to have in todays business environment. Business Communication Essentials presents these technologies in the context of proven communication strategies and essential business English skills.

The fourth edition brings the newest Web 2.0 technologies to life, explaining how tools like blogs and social networks can successfully bring businesses and consumers into a meaningful and profitable dialog. Traditional communications skills become the foundation for making use of these new and essential mediums.

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