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Communication: Principles for a Lifetime

Communication: Principles for a LifetimeFormat : Softcover
ISBN : 1292102861
ISBN13 : 9781292102863
Publisher(s) : Pearson
Pub. Date : Mar 2015
Edition : 6th
Author(s) : Steven A. Beebe, Susan J. Beebe, Diana K. Ivy
Subject : Communication & Media
For courses in Introduction to Communication that take a mainstream rather than a survey approach

A five-principles approach that helps students build practical communication skills Communication: Principles for a Lifetime was designed to address the biggest challenge when teaching Introduction to Communication: how to present the variety of fundamental theory and skills without overwhelming learners. By organizing the text around five key principles of communication, authors Steven Beebe, Susan Beebe, and Diana Ivy help students to see the interplay among communication concepts, skills, and contexts. The sixth edition retains this successful five-principles framework, and adds updated content and a new learning architecture that better helps students build, and use, strong communication skills – in the course and beyond.

Price : £47.25
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