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International Business: The New Realities

International Business: The New RealitiesFormat : Softcover
ISBN : 1292152834
ISBN13 : 9781292152837
Publisher(s) : Pearson
Pub. Date : Jan 2016
Edition : 4th
Author(s) : S. Tamer Cavusgil, Gary Knight, John Riesenberger
Subject : Business & Economics / Accounting & Finance
For courses in Business.

International Business: A Millennial Approach

International Business: The New Realities caters to a millennial audience, the most diverse and educated generation to date. The book speaks to readers of the technological age, facing a diverse and evolving economic environment fueled by the Internet and multimedia sources. By addressing issues such as the competitive job market and challenges faced by advanced economies, the text prepares readers for international business in our modern world.

The Fourth Edition plays on millennials’ characteristics to engage them in the material. This includes their reliance on technology, their drive towards achievement and helping their communities, and their desire to obtain skills they can apply towards meaningful jobs. The authors understand what motivates millennial readers and builds on their goals to help them obtain successful careers in international business.

Price : £44.10
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