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Entrepreneurship and Small Business Management

Entrepreneurship and Small Business ManagementFormat : Softcover
ISBN : 1292078677
ISBN13 : 9781292078670
Publisher(s) : Pearson
Pub. Date : May 2014
Edition : 2nd
Author(s) : Steve Mariotti, Caroline Glackin
Subject : Business & Economics
For courses in Entrepreneurship and Small Business Management.

  Written by award-winning experts, Steve Mariotti and Caroline Glackin, Entrepreneurship and Small Business Management presents complex economic, financial and business concepts in a manner easily understood by a variety of students.

  Based on a proven curriculum from the Network for Teaching Entrepreneurship (NFTE), it is organized to follow the life-cycle of an entrepreneurial venture–from concept through implementation to harvesting or replication. Filled with examples from a broad range of industries, it moves further into the entrepreneurial process–discussing the business plan and also the unique aspects of managing and growing entrepreneurial ventures and small businesses.

Price : £47.25
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