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Essentials of Strategic Management: The Quest for Competitive Advantage

Essentials of Strategic Management: The Quest for Competitive AdvantageFormat : Softcover
ISBN : 9814670073
ISBN13 : 9789814670074
Publisher(s) : McGraw-Hill
Pub. Date : Mar 2014
Edition : 4th
Author(s) : John Gamble, Jr., Arthur Thompson, Margaret Peteraf
Subject : Business & Economics
Essentials of Strategic Management presents a conceptually strong treatment of strategic management principles and analytic approaches that features straight-to-the-point discussions, timely examples, and a writing style that captures the interest of students. The Fourth Edition of Essentials of Strategic Management is very much in step with the best academic thinking and contemporary management practice. The chapter content continues to be solidly main-stream and balanced, mirroring both the penetrating insight of academic thought and the pragmatism of real-world strategic management. The text serves as the theoretical foundation of a teaching approach incorporating a business strategy simulation.

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