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Strategic Management: A Competitive Advantage Approach, Concepts and Cases

Strategic Management: A Competitive Advantage Approach, Concepts and CasesFormat : Softcover
ISBN : 1292148497
ISBN13 : 9781292148496
Publisher(s) : Pearson
Pub. Date : Jan 2016
Edition : 16th
Author(s) : Fred R. David, Forest R. David
Subject : Business & Economics
For courses in strategy.

  A Practical, Skills-oriented Approach to Strategic Management In today’s economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping students develop their own cutting-edge strategy through skill-developing exercises. The Sixteenth Edition has been thoroughly updated and revised with current research and concepts. This edition includes 30 new cases and end-of-chapter material, including added exercises and review questions.

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