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Strategic Management and Business Policy: Globalization, Innovation and Sustainability

Strategic Management and Business Policy: Globalization, Innovation and SustainabilityFormat : Softcover
ISBN : 1292215488
ISBN13 : 9781292215488
Publisher(s) : Pearson
Pub. Date : Mar 2017
Edition : 15th
Author(s) : Thomas L. Wheelen, J. David Hunger, Alan N. Hoffman, Charles E. Bamford
Subject : Business & Economics
For courses in Strategic Management and Business Policy.

Utilize a Strategic Management Model to learn and apply key concepts Picking up where the popular previous editions left off, Concepts in Strategic Management and Business Policy: Globalization, Innovation and Sustainability, 15th Edition further sharpens and modernizes this classic text’s approach to teaching strategy with an emphasis on globalization, innovation, and sustainability. Throughout, the authors equip readers with the strategic concepts they will need to know as they face the issues that all organizations must build upon to push their businesses forward. In this edition, Alan Hoffman and Chuck Bamford offer a fresh perspective to this extraordinarily well¿-researched and practically crafted lesson. Also included is a new chapter on Global Strategy.

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