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Marketing: Real People, Real Choices

Marketing: Real People, Real ChoicesFormat : Softcover
ISBN : 1292221089
ISBN13 : 9781292221083
Publisher(s) : Pearson
Pub. Date : Mar 2017
Edition : 9th
Author(s) : Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
Subject : Business & Economics
For undergraduate Principles of Marketing courses.

Real people making real choices Marketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real people, who make real marketing decisions, at leading companies every day. Timely, relevant, and dynamic, this reader-friendly text shows readers how marketing concepts are implemented, and what they really mean in the marketplace. The 9th Edition presents more information than ever on the core issues every marketer needs to know, including value, analytics and metrics, and ethical and sustainable marketing. And with new examples and assessments, the text helps readers actively learn and retain chapter content, so they know what’s happening in the world of marketing today.

Price : £56.07
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