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The Dynamics of Mass Communication: Media in the Digital Age (with Media World 2.0 DVD-ROM)

The Dynamics of Mass Communication: Media in the Digital Age (with Media World 2.0 DVD-ROM)Format : Softcover
ISBN : 0071284265
ISBN13 : 9780071284264
Publisher(s) : McGraw-Hill
Pub. Date : Apr 2008
Edition : 10th
Author(s) : Joseph R Dominick
Subject : Business & Economics / Reference
Well-known for its balanced approach to media industries and professions, Dynamics of Mass Communication offers a lively, thorough, and objective introduction for mass communication majors and nonmajors alike. This new edition embraces the digital age and brings students up-to-date on the latest developments in mass communication, including iPods, blogs, broadband TV channels, user-generated content such as YouTube, social networking sites, and Web 2.0.

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