Highlights > Recent Additions > Mass Communication Theory: Foundations, Ferment, and Future

Mass Communication Theory: Foundations, Ferment, and Future

Mass Communication Theory: Foundations, Ferment, and FutureFormat : Softcover
ISBN : 049556706X
ISBN13 : 9780495567066
Publisher(s) : Wadsworth
Pub. Date : Mar 2008
Edition : 5th
Author(s) : Stanley J. Baran, Dennis K. Davis
Subject : Business & Economics / Communication & Media / Reference
MASS COMMUNICATION THEORY: FOUNDATIONS, FERMENT, AND FUTURE, Fifth Edition, introduces you to current and classical mass communication theories and explains the media literacy movement in terms you can understand. Plus, this mass communication textbook helps you develop a better understanding of media theory so you can play a role in the media industry’s future. Written in an accessible writing style, the text is designed to help you perform well on exams and succeed in the course.

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