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Formulation Implementation, and Control of Competitive Strategy

Formulation Implementation, and Control of Competitive StrategyFormat : Softcover
ISBN : 0071283323
ISBN13 : 9780071283328
Publisher(s) : McGraw-Hill
Pub. Date : May 2008
Edition : 11th
Author(s) : John A., II Pearce, Richard B., Jr. Robinson
Subject : Business & Economics
Contemporary research in strategic management, with an emphasis on conceptual tools and skills created by scholars and practitioners in the field are evident throughout STRATEGIC MANAGEMENT, 11e. Pearce and Robinson have retained high level of academic credibility and market-leading emphasis on strategic practice with this edition. This text continues to have strong support from longtime adopters and growing support in schools with a desire to provide straightforward treatment of strategic management with a practical, systematic approach. Pearce and Robinson continue to use a unique pedagogical model they created to provide logic and structure to its treatment of strategic management which in turn makes the material more easily organized by the instructor and learned by the student.

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