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Mass Media in a Changing World

Mass Media in a Changing WorldFormat : Softcover
ISBN : 0070172730
ISBN13 : 9780070172739
Publisher(s) : McGraw-Hill
Pub. Date : Mar 2009
Edition : 3rd
Author(s) : George Rodman
Subject : Communication & Media / Reference / Sociology
This engaging text introduces students to the world of media through a unique structure that makes the material easily intelligible and meaningful to their lives. Each chapter is divided into three-part narrative sections: history, industry, and controversy. Mass Media in a Changing World is the story of where the media came from, why they do what they do, and why those actions cause controversies. The Third Edition features updated statistics and current examples including the selling of the war in Iraq, shock jock Michael Savage, the work being done to save Darfur and much more!

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