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This is PR: The Realities of Public Relations

This is PR: The Realities of Public RelationsFormat : Softcover
ISBN : 0495569054
ISBN13 : 9780495569053
Publisher(s) : Wadsworth
Pub. Date : Apr 2009
Edition : 10th
Author(s) : Dean Kruckeberg, Doug Newsom, Judy Vanslyke Turk
Subject : Communication & Media / Reference
Ideal for the beginning student or the experienced public relations practitioner, THIS IS PR: THE REALITIES OF PUBLIC RELATIONS covers the world of public relations with a strong emphasis on fundamentals such as history and research, as well as emerging issues such as technology, ethics, and the international aspects of public relations. With numerous examples, strategies, tactics, and case studies, you’ll have resources you can take away from the classroom.

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