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The Practice of Public Relations

The Practice of Public RelationsFormat : Softcover
ISBN : 0137058314
ISBN13 : 9780137058310
Publisher(s) : Prentice Hall
Pub. Date : Feb 2010
Edition : 11th
Author(s) : Fraser P. Seitel
Subject : Business & Economics
The Practice of Public Relations is an in-your-face book giving readers the knowledge and skills they need to know to be successful in todays world of public relations. Seitels use of case studies, interviews, and news photos, coupled with his humorous and lucid text, brings the process to life. The 11th edition includes heavy emphasis on social media and ethics.

Defining Public Relations. The History and Growth of Public Relations. Communication. Public Opinion. Management. Ethics. The Law. Research. Media Relations/Print & Broadcast. Employee Relations. Community Relations. Government Relations. Consumer Relations. International Relations. Public Relations Writing. Writing for the Eye and Ear. Integrated Marketing Communication. Public Relations and Social Media. Crisis Management. Launching a Career.

A useful, up-to-date reference for Public Relations professionals.

Price : £50.60
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