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Contemporary Marketing

Contemporary MarketingFormat : Softcover
ISBN : 032482808X
ISBN13 : 9780324828085
Publisher(s) : South-Western College Pub
Pub. Date : Jun 2009
Edition : 14th
Author(s) : Louis E. Boone, David L. Kurtz
Subject : Business & Economics
Over the years, Boone and Kurtz’s CONTEMPORARY MARKETING has proven to be the premier teaching and learning solution for principles of marketing courses. With each groundbreaking new edition, this bestseller only grows stronger, building on past milestones with exciting new innovations. The all-new Fourteenth Edition continues the Boone and Kurtz tradition of delivering the most technologically advanced, student-friendly, instructor-supported text available. Current, relevant, and cutting-edge, CONTEMPORARY MARKETING remains in a class by itself.

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