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Business Communication: Building Critical Skills

Business Communication: Building Critical SkillsFormat : Softcover
ISBN : 007122100X
ISBN13 : 9780071221009
Publisher(s) : McGraw-Hill
Pub. Date : Nov 2010
Edition : 5th
Author(s) : Kitty Locker, Stephen Kaczmarek
Subject : Business & Economics / Communication & Media
Overview: Business Communication: Building Critical Skills provides a unique approach to a hands-on course, devised and created in its previous editions by Kitty Locker, with the assistance of a community college colleague, Stephen Kaczmarek. The innovative module structure allows instructors to focus on specific skills and provides greater flexibility for short courses and different teaching approaches. While grounded in solid business communication fundamentals, this text takes a strong workplace activity orientation which helps students build the writing, speaking, and listening skills that are crucial for success in the 21st-century workplace.

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