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The Law of Marketing

The Law of MarketingFormat : Softcover
ISBN : 0538452730
ISBN13 : 9780538452731
Publisher(s) : South-Western College Pub
Pub. Date : Feb 2010
Edition : 2nd
Author(s) : Lynda J. Oswald
Subject : Business & Economics / Law
This practical resource helps managers make more informed decisions when confronted with legal issues related to the marketing of goods or services. THE LAW OF MARKETING presents a comprehensive overview of the various ways in which legal concepts apply to core marketing activities, including product development, distribution, promotion and sales.

Price : £40.00
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