Highlights > Recent Additions > Integrated Advertising, Promotion and Marketing Communications

Integrated Advertising, Promotion and Marketing Communications

Integrated Advertising, Promotion and Marketing CommunicationsFormat : Softcover
ISBN : 0273753282
ISBN13 : 9780273753285
Publisher(s) : Prentice Hall
Pub. Date : Apr 2011
Edition : 5th
Author(s) : Kenneth E. Clow, Donald E. Baack
Subject : Business & Economics / Accounting & Finance
Examine advertising and promotions through the lens of integrated marketing communications.

The carefully integrated approach of this text blends advertising, promotions, and marketing communications together, providing readers with the information they need to understand the process and benefits of successful IMC campaigns.

The fifth edition brings the material to life by incorporating professional perspectives and real-world campaign stories throughout the text.

Price : £52.00
FREE UK and Europe delivery on all orders

Quantity :  

Related Items



Managing Human Resources
Managing Human Resources
Effective Management
Effective Management
Principles of Managerial Finance, Brief
Principles of Managerial Finance, Brief