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Fundamentals of Investing

Fundamentals of InvestingFormat : Softcover
ISBN : 1292316977
ISBN13 : 9781292316970
Publisher(s) : Pearson
Pub. Date : Nov 2019
Edition : 14th
Author(s) : Scott B. Smart, Chad J. Zutter
Subject : Accounting & Finance
For undergraduate investment courses.

The core concepts and tools students need to make informed investment decisions Fundamentals of Investing uses practical, hands-on applications and examples to introduce the topics and techniques used by both personal investors and money managers. The text focuses on both individual securities and portfolios, teaching students to consider the risk and return of different types of investments and how to use this knowledge to achieve financial goals. A consistent framework centered around learning objectives keeps readers focused in each chapter while a conversational tone makes the language, concepts, and strategies accessible to students. With new topics and features added to the 14th Edition, the text remains up-to-date and relevant, so students leave the course equipped to develop, implement, and monitor a successful investment program.

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