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Business Communication Essentials

Business Communication EssentialsFormat : Softcover
ISBN : 1292093269
ISBN13 : 9781292093260
Publisher(s) : Pearson
Pub. Date : Jan 2015
Edition : 7th
Author(s) : Courtland L. Bovee, John V. Thill
Subject : Business & Economics
Building Modern Communication Skills to Launch Your Career

Business Communication Essentials equips students with fundamental skills for a career in the modern, mobile workplace. With comprehensive coverage of writing, listening, and presentation strategies in a contemporary context, this text balances basic business English, communication approaches, and the latest technology in one accessible volume.

Over the last two decades, business communication has been in constant flux, with email, web content, social media, and now mobile changing the rules of the game. In the Seventh Edition, Bovee and Thill provide abundant exercises, tools, and online resources to prepare students for the new reality of mobile communications and other emerging trends, ensuring a bright start in the business world.

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